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Shirobako is a new sensation in the anime world. The anime that aired from October 2014 to March 2015 became a breaker in the anime world because it offered something different and had never been tried in a previous TV series, namely telling the behind-the-scenes process of an anime series and the struggles of employees in this creative industry in presenting a show that has power. selling and high aesthetic power. The nature of this anime is so light with the slice of life style that the workmanship shown in this anime can be digested by ordinary people who want to know about the production process of an anime without being patronizing. Shirobako also has its own success story,an another example of unexpected success .
If we examine more deeply Shirobako is not just a story about a group of people who have aspirations in the world of animation and how they achieve those goals, Shirobako also has special relevance in several aspects of the entertainment industry as a whole. This time, KAORI Nusantara will try to examine specifically about Shirobako from several aspects related to the entertainment industry as well as from the human aspect that appears in this anime made by PA Works.
Shirobako Viewed from the Viewer's Appreciation Side of Visual Media
by Halimun Muhammad (Japanese Contemporary Culture Observer)
One of the interesting things about Shirobako is its title which means “white box.” As can be learned from the anime, what is meant by shirobako is the white box containing the final product in the making of the film. But coincidentally, in systems analysis, the term white box is also known. Although the meaning is different from what the title Shirobako implies , the white box concept is still relevant to be discussed in relation to this anime.
In analyzing the system, "black box" ( black box ) is a term used to refer to a system whose working processes are unknown or deliberately ignored. The only thing that matters is the inputs that go into the system and the outputs that come out of it. For example, in International Relations, the orthodox approach treats states as black boxes. What is considered in the analysis is only the output of the country's foreign policy in interacting with other countries. Meanwhile, the political process of policy-making that takes place in the country is not taken into account in the analysis. The opposite of the black box model is called the "white box" ( white box).; also called clear box or open box ), where a system works and the processes that take place in it can be seen and studied.
In watching anime, it is not uncommon for viewers to treat the anime they watch like a black box. Viewers only see and comment on the finished results that appear on the screen. There is less exploration and discussion of the production process and behind-the-scenes events, which require more effort to gather additional information. People who enjoy anime to the point of learning the production process behind the scenes like that are often considered otaku .
In the 1990s, the co-founder of the Gainax studio known as “Otaking,” Toshio Okada, formulated the theory that otaku are people who have a deep appreciation of visual media and other creative works. Okada calls this capability as iki no me (eye iki ), Takumi no me (eye Takumi ), and Tsu no me (eye TSU ). Eyes iki can be said to constitute an aesthetic appreciation of the beauty of a work. Mata takumi can be interpreted as an analysis of the technical aspects of a work and the expertise of the creator of the work. While tsū mata eyes can be interpreted as an investigation of the social aspects of making a work behind the scenes, from recognizing who is involved to knowing the drama that occurs in the process of making a work.
By telling the story of making anime, Shirobako can be said to treat the process of making anime as a white box. The story of Shirobako is fiction and dramatized, but it can still provide an illustration of how the behind-the-scenes anime-making process takes place in the real world. Then, intentional or not, Shirobako has encouraged the audience to see anime as well with the eyes Takumi and especially the eyes TSU. So that anime viewers get to know more about the people involved in making anime, their roles, interactions between them, the obstacles they experience and how they try to overcome them, what they feel during the process of making it to completion, and so on.
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